There’s another term for it, but I prefer OPGI for three reasons:
1. Nobody’s ever heard of it and it arouses curiosity,

2. I think it’s more complimentary to the people involved,3. It’s less likely to turn people off than “swipe” file.

So what DOES OGPI stand for?It stands for Other People’s Good Ideas.

Let me ask you a blunt question. Just how creative are you? Do you believe that you can write exciting, order pulling ads off the top of your head? Sure you can, but are there other people doing it more effectively than you could? Really, just how good are you at that sort of stuff?(Aside here: If you are really great at it, have I got a deal for you! Now back to the rest of us.)

I’M WILLING TO TELL YOU THAT I’M NOT THAT GOOD AT IT!

Most of us are not that great at creating effective ads and ad copy. Simple fact. Even if we have the basic talent, there’s going to be a lot of trial and error before we get it right.

Whenever we want to learn a new technique or skill, we go to the experts. We read books, we watch professionals at work, we listen to the instructions of those who have been there…done that. We do this all in order to acquire the basics and refine our skills as they develop. This works in the world of business as well.

By the way, did you ever see a fast food company establish a new location? Shortly after, there were several other fast food facilities there as well, weren’t there? They saw what the first one did and learned from their research, didn’t they? It’s a lot easier to plan something if you can see who’s being successful and how they are doing it.

That’s what you need to do. That’s why you are going to learn from your competition (and others) and not just read books on marketing. A book can give you some great generic tips and ideas on product, location, presentation, etc. but what is going to show you what actually works? Simple question, simple answer. What’s working for others is what will probably work for you.

To use Other People’s Good Ideas, you first want to establish a “swipe file”. This will be a collection of advertisements, letters, and other marketing material that appears to be successful, eye catching, or of other value to you in preparing your own ads and copy material. Now, you are not going to use someone else’s material word for word, but if a technique, headline, or turn of phrase is working for someone else, surely there is some way to adapt it to your needs.

If something stands out or catches your attention, you want to keep a copy of it and see if you can use a variation of it in your own marketing. Something a little less obvious is the ad that doesn’t seem to that great, but keeps running week after week, or month after month. It will usually only keep running like that if it is helping someone make money! You may have to study the ad carefully, maybe even order the materials offered, or acquire a sample of the product in order to determine the effectiveness of the ad.

Maybe it’s the guarantee, the service after the sale, the quality of the product. Maybe it’s the backend.

In marketing, companies often lead with a freebie or inexpensive item in order to elicit inquiries. Once the marketer establishes a relationship with the customer, he or she begins to present other products to the customer. This will be the backend, or the actual product the marketer wants to sell.

For example; I could offer a free network marketing report, such as this one, which cost me nothing to acquire, since I wrote it myself. When someone requests the report, I can include an offer for a collection of my network marketing reports for a small fee…barely enough to cover my mailing and advertising costs…maybe even at less than my cost. If the customer is willing to part with cash to order these reports and trusts me enough to believe that I will fulfill my end of the bargain, it is time for me to present my backend (no, not that backend)…the product or service on which I really hope to make money.

That’s an overview of the backend, and that is where the money is made in direct marketing. Ads requesting up-front payment for products or services don’t do very well overall, but once trust is established you can start asking for money. If you don’t believe me, just order my report on the two-step marketing process. It’s only a dollar!I’m just kidding. It’s free, and there will be a link to it at the bottom of this report.

There are two other areas in which OPGI’s can help us.

First, the products other people offer may be important to us. Sometimes people new to marketing see a large group of people marketing the same or similar products and conclude that the market is saturated. Let’s take a fresh look at this. All this activity may very well indicate a hot market or product. If a lot of other people are selling something, it may very well be because they are successful doing it!Secondly, see where ads are being placed. In terms of types of products and services, there isn’t much new under the sun. There may be a new weight loss product, but weight loss products have been around for a long time. If people selling a certain product or opportunity are not advertising in an established publication or at an established site, it is probably because it has already been tried and didn’t work. Don’t reinvent the wheel. If exercise equipment is not being advertised in a quilting magazine, there may be a reason! If fourteen ads offering power saws are found month after month in a woodworking magazine, there may be a reason.

Of course, if you have the insight to establish a link that has not been seen before, that is great. For example, I marketed weight loss meals that required no refrigeration and could be prepared several different ways. I marketed to truckers who not only tend to have a problem finding healthy meals on the road, but who are constantly searching for less expensive ways to eat while over the road. (I know because I was one once.) I made the point to them that using my meals, they can eat for a day for about the same amount that one truck stop meal would cost…plus they eat a healthier, balanced diet and are less likely to gain weight while over the road.

Anyway, if you are selling drill bits, ask yourself, “Where are drill bits being sold?” Is it in cooking magazines or in woodworking magazines? Look thru a magazine for computer games. How many ads for weight loss products do you see? Now look thru a health magazine. Did you find some weight loss products? If you did, ask yourself why that company chose to buy that expensive ad in that magazine. The same steps apply to the internet. Just look at web sites instead of magazines.

When it comes to weight loss creativity and innovation, body fat wonders never cease to amaze you. Consider that now, both your taste preferences and palette can delve into freshly prepared, highly effective, and even completely delicious meals delivered right to your home via weight loss diet plan health food delivery services.
Essentially, what you have here is weight loss diet plan health food delivery services for body fat reduction support. This is a creative health food delivery services solution that solves at least one of four major obstacles most dieters face in the quest for a better body.

Common weight loss diet plan obstacles include the following:

Lack of Know-How – (Solution): Professional chefs, coupled with and supported by the bona fide expertise of nutritionists, bodybuilding, weight management, and personal trainers, help make it a lot easier for you to take part in successful and effective health food diet plan achievement by eating foods that taste good, as well as supporting negative energy balance needed to lose body fat.

Lack of Money – (Solution): There is much controversy and debate over whether or not being in great shape with maximized performance ability is truly costly, or merely a basic sacrifice that one chooses to make in order to attain more self-satisfying, long-term, weight loss diet plan success. Perhaps you notice that typical junk foods don’t really cost you much. Yet, they also leave you high and dry in terms of healthy meal diet plan weight loss support. Probably, like other things worthwhile in this life we live, items that provide consistent, reliable service come with a slightly higher ticket price. Yet, weight loss diet plan food delivery services strongly appear to keep your financial outlay at reasonable minimums. Lack of cash need stop no one from attaining the level of fitness they highly desire and truly work to achieve. Less of the bad things and more of the good remains part of a smart, highly recommended, professional health food delivery strategy. Weight loss diet planning is not about money; it’s about awareness, commitment, and dedication. Lack of Motivation – (Solution): For many, it’s hard to get started on almost any weight loss diet plan at all. Even for some, simply getting up in the morning proves a chore in itself. Yet, a good weight loss diet plan remains an essential part of the body fat reduction process. Without such advance body fat planning or strategy, you leave yourself wide open to yo-yo dieting behavior. That is, you try one weigh loss approach for a while, it fails you; then you return to where you started, feeling frustrated and doubtful about your ability to attaint consistent and lasting body fat results. Viable healthy meal food delivery services augment your drive to achieve weight loss results by providing your body with not only physical fuel in the way of food energy, but also helps you release your mental powers with added focus on losing weight. Liking gaining an extra, customized, personalized, or specialized tool to cut excess fat away from your body… diet meal plan food delivery gives you extra options and more alternatives to healthy eating behavior.

Lack of Time – (Solution): To lose body weight effectively, it is important that you be able to concentrate and focus on the daily chores you constantly face. Time management contributes to peace of mind and reducing undue stress, which is counterproductive to weight loss achievement.

Probably the greatest fact you can take home with you, in regard to diet meal planning and health food delivery, is this: Convenience need no longer be a stumbling block to your body fat success. Imagine the power of having professional, caring, educated, and specialized experts affordably prepare your meals CORRECTLY, virtually each and every day, so that you can be as free as possible to reach body fat and weight loss goals effectively, safely, reliably, enjoyably, and in good taste, too.

Being successful at weight loss will almost always require that you do at least three things with as much accuracy and precision as possible. You must keep your health food or weight loss diet plan, plus:

1. Maintain a daily negative energy balance.

2. Monitor your input and output, carefully keeping accurate records of your progress and failures, too. (Yes, record failures too, so that you can fix them and avoid future repetition.)

3. Challenge and engage your body with gradually increasing, higher energy action of intentionally longer durations. (This is how you build and develop maximum endurance, energy, power, stamina, and strength.)

Adding weight loss diet plan food delivery services to your above action plan propels body fat reduction success rates to optimized attainment levels. Take a good look at weight loss diet plan health food delivery services in the mindset of losing body fat with additional commitment and reachable body fat goal support. Without proper health food diet plan eating habits, even the best exerciser struggles with losing weight because it’s practically all about calories. Exercise can only increase calories out, depending upon your level of fitness and the intensity at which you can stand to operate.

Yet, with or without exercise, health food delivery diet planning virtually always scores points for you in body fat achievement because the everlasting body fat equation remains true:

ENERGY IN (that’s the food you eat), minus ENERGY-OUT (that’s the exercise you do), equals ENERGY BALANCE (that’s the amount you weigh right now). In a nutshell, if your health food weight loss diet plan remains simple, effective, and delicious, then you can stick with it and get the results and rewards you desire or attempt to reach. Easy or not, health food diet planning is necessary, and weight loss diet plan food delivery services can help you with this challenging task.

Guilty and frustrated from cheating on your diet plan? These diet plan saving tips will keep you on track!

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It’s nine thirty at night and you have followed your new diet plan perfectly to a tee all day. A pizza advertisement comes on the commercial break of your favorite show and you notice it is close to your next mealtime.
Up to the kitchen you go to eat your next meal. When in the fridge pulling out your nicelyprepared diet plan meal, you notice some left over Fettuccini Alfredo your wife or roommate brought home. Sure looks good you think as you catch a little bit of saliva about to drip on your shirt!

“Just a little taste won’t hurt my diet plan,” you justify…

“ I’ve stuck to my diet plan all day……”

A little taste and before you know it you tell yourself the extra carbs and calories will be a good boost to your workout tomorrow!

An hour later your gut is stretching and Indigestion plagues you from cheating on your diet plan!!

“I should have stuck to my diet plan!” is going through your head as you lay down to have nightmares of a fat ass! “Tomorrow I’ll stick to my diet plan “, you chant in your head!But you fall from your diet plan only a day or two later!

The occasional stray from your diet plan can really add up!And billboards,tv’s, radios and people are everywhere pushing fast foods and junk to sabotage your diet plan!

Here are five diet plan saving tips to arm yourself against the onslaught of the Cheating War!

Diet Plan Tip #1 – Eat Slowly – Take your time when you sit down to eat.

The chances you will stuff yourself or overeat diminish and you will reach the point of satiety much more quickly if you eat slowly!

The more you are satisfied with what you have eaten the less likely you will continue to think of food. That chocolate Black Forest cake won’t be as tempting either!

Diet Plan Tip #2 – Have Delicious Meals That Fit Your Meal Plan Prepared Ahead Of Time.

Having meals prepared ahead of time makes it convenient to eat according to a plan and on schedule.

You can make it more convenient to stick to your diet plan than it is to eat that bag of candy by having your diet plan meals prepared and available when it is time to eat– and when you gethungry.

Diet Plan Tip #3 – Get Used To Eating For Your Purpose Instead Of For Your Taste Buds.

Satisfying your taste buds when you get the urge to gorge down a Big Mac will never develop a healthy, lean, muscular physique! Keep in mind you are eating to develop a lean, healthy muscular physique every time you open your mouth! The temporary taste satisfaction of a jelly-filled donut will be gone real fast but the empty calories you just devoured can defeat a whole day’s worth of bodybuilding effort!

Diet Plan Tip #4 – Be creative with your cooking to make sticking to your diet enjoyable.

Ideally, with proper preparation and some reciperesearch you can create delicious mouth watering meals that meet your diet plan criteria. Learn to cook. Employ spices from other parts of the world. India and China are twocountries with interesting choices to really spice up your diet plan. When you don’t have to force feed yourself with your nose plugged the chances are much higher you can stick to your diet plan more easily!

Diet Plan Tip #5 – Drink Water.

Drinking water between meals can help to reduce your hunger pains temporarily by giving a sense of fullness. For those of you that sabotage your diet plan munching here and there,keeping a water bottle with you wherever you go can really help.Just sip away when its oral satisfaction rather than hunger driving you.